Most brands weigh three options for content: hire in-house, roll the dice on freelancers, or bring in a studio. Here's how they actually stack up.
$4–6k/mo salary — plus tools, benefits & leave
One person, one skill set
Great — until they're sick or they quit
One pair of hands; queues build up
Stock footage
Weeks of onboarding
Cheap per clip — expensive in revisions
A different editor every time
New style (and quality) every project
Depends who you get this week
Stock footage
Re-brief every single time
One predictable rate — a whole team included
Editors + AI visuals + strategy + design
Same team, same brand voice, every cut
First cut in 48h, parallel output
AI photos & b-roll, on demand
Brief us once — day-one momentum
Tell us what you're building — or see the work first. Either way, no onboarding weeks, no roulette.